Katrin Emery
I am a freelance designer and illustrator currently working from Ottawa. Feel free to contact me if you need help with anything!

Risks of vaping campaign for Health Canada

I was the lead designer for this campaign, done for the Government of Canada with the team at Banfield. We wanted to communicate the idea of proceed with caution rather than simple scare tactics, as teens (13-18) would rather information instead of parent-like nagging. The intended effect for this campaign was to prevent teens from starting to vape. This campaign has been nation-wide with multiple levels of reach including bus shelters, metro posters, bus panels, a commercial, and more.